1. Use cold hard water that tastes good.

2. Use fresh-roasted coffee (roasted less then 10 days ago). All coffee on our shelves is fresh. If you are getting coffee for your home espresso machine we suggest our Spro™ .

3. Keep your coffee in a cool, dry, spot in its air-tight, light reflective, and resealable bag it comes in. Reseal the bag after each use

4. Use the correct coffee to water ratio (about 50 grams per Liter) , most people use too little coffee.

5. Grind your coffee immediately before you brew using a burr-style grinder and the correct grind size for your brewer. We do not carry the blade-style grinders because they do not give a consistent grind.

6. Use a quality coffee brewer. If you use an autodrip brewer, use one of our permanent gold filters instead of paper filters. The quality of an autodrip brewer can have a large impact on the cup and we only carry brewers which we endorse.

7. If you need to keep several cups of coffee hot, do not use a warmer or reheat the coffee, instead , keep the coffee in a quality insulated container like one of our airpots, or use our brewer that brews directly into an insulated carafe.

8. Periodically clean your machine with one of the cleaners we carry specifically for that purpose. 9. Once you have all that down, its time to find which coffee blends or which origin coffees you like the most and enjoy!